Seasonal Merchandising

Answer

Mark and Ian Hammersley break down the 'Seasonal Specialist' business model, focusing on maximizing revenue during 6-8 week peak windows.

Source: The Seasonal Specialist Ecommerce Model – How to Dominate Your Peak and Avoid the Drop on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. The Seasonal Specialist Ecommerce Model – How to Dominate Your Peak and Avoid the Drop

   Ecommerce: The Hammersley Brothers

   Mark and Ian Hammersley break down the 'Seasonal Specialist' business model, focusing on maximizing revenue during 6-8 week peak windows.

2. 2. 397. What’s driving holiday shopping in 2025

   Retail Gets Real

   NRF VP Katherine Cullen discusses holiday shopping trends for 2025 and how retailers use merchandising to drive discovery and sales.

3. 3. 287. The haunt is on at Party City with Odette Welling, Vice President of Merchandising

   Retail Gets Real

   The VP of Merchandising at Party City discusses the massive undertaking of planning for Halloween, their biggest seasonal event.

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