Max and Jo discuss SearchGPT, OpenAI's new AI search feature, and its implications for how brands need to optimize for generative search environments.
Max and Jo discuss SearchGPT, OpenAI's new AI search feature, and its implications for how brands need to optimize for generative search environments.
A 2026 outlook episode covering 'Generative Engine Optimization' (GEO), the successor to SEO for AI-driven search engines like Google Gemini.
An episode forecasting the impact of AI on search, including the evolution of SEO and the rise of Large Language Model (LLM) based search engines.