Max and Jo discuss OpenAI's SearchGPT and how ecommerce sellers can optimize their brands for real-time information retrieval in AI search tools.
Max and Jo discuss OpenAI's SearchGPT and how ecommerce sellers can optimize their brands for real-time information retrieval in AI search tools.
A look forward at 2026 predictions including Agentic Commerce and 'Generative Engine Optimization' for visibility in AI platforms like Google Gemini.
Explores how AI shopping agents and generative search engines are changing consumer discovery and the algorithmic shifts required for brands to stay visible.