Nilay Patel discusses the current state of Google Search, focusing on recent algorithm updates designed to combat parasite SEO and the impact of AI on web traffic.
Nilay Patel discusses the current state of Google Search, focusing on recent algorithm updates designed to combat parasite SEO and the impact of AI on web traffic.
Jeff Oxford joins the podcast to break down the latest Google algorithm updates and strategies for adapting SEO in 2024.
Explores 'Generative Engine Optimization' (GEO) and how AI models are replacing traditional search engine rankings.