Scenario Planning For Ecommerce

Answer

Richard and Luke Austin discuss the 'Prophit System,' focusing on building forecasting models and scenario planning to inform creative and media growth strategies.

Source: The Prophit System, Part 2: Model The Possibilities And Choose Your Path on Ecommerce Playbook.

Top episodes

1. 1. The Prophit System, Part 2: Model The Possibilities And Choose Your Path

   Ecommerce Playbook

   Richard and Luke Austin discuss the 'Prophit System,' focusing on building forecasting models and scenario planning to inform creative and media growth strategies.

2. 2. What a Profit Engineer Actually Does All Day

   Ecommerce Playbook

   Brian Sakansky details the daily and weekly cadence of managing high-revenue brands, focusing on plan resets, contingency planning, and using AI for problem-solving.

3. 3. Bonus: Revenue Is Lying to You: Planning, Execution and What Actually Drives Growth with Three Ships and Keen's Brand Study

   DTC Podcast

   Laura Thompson and Mike Chiasson examine data on how DTC brands plan and forecast, revealing why reactive strategies often lead to plateaus compared to structured planning.

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