Richard and Luke Austin discuss the Prophit System, focusing on building forecasting models and modeling various growth scenarios to align marketing with business goals.
Richard and Luke Austin discuss the Prophit System, focusing on building forecasting models and modeling various growth scenarios to align marketing with business goals.
A breakdown of how DTC brands plan and forecast, contrasting strategic planning with reactive execution to drive real growth rather than just chasing revenue.
Brian Sakansky explains the role of a Profit Engineer, detailing how high-growth brands use contingency planning and operational resets to manage performance.