Mindy Weinstein PhD, author of The Power of Scarcity, explains the four types of scarcity marketing and how to leverage urgency and demand ethically.
Mindy Weinstein PhD, author of The Power of Scarcity, explains the four types of scarcity marketing and how to leverage urgency and demand ethically.
Alex Hormozi breaks down scarcity and urgency tactics from his book $100M Offers, focusing on how to increase demand without changing the product.
Nancy Harhut applies behavioral science to marketing, explaining how scarcity taps into the fear of missing out (FOMO) to drive faster purchase decisions.