Mindy Weinstein PhD, author of 'The Power of Scarcity', joins the show to explain how to leverage urgency and demand to influence customer decisions.
Mindy Weinstein PhD, author of 'The Power of Scarcity', joins the show to explain how to leverage urgency and demand to influence customer decisions.
Alex Hormozi breaks down scarcity and urgency tactics from his book '$100M Offers' to help increase demand without changing the offer.
Nancy Harhut discusses applying human behavior and decision science to marketing, specifically focusing on urgency and scarcity.