Scaling Marketing Operations

Answer

Liz Anthony from Halfdays discusses driving growth by balancing brand and performance marketing while managing the operational complexities of a seasonal DTC brand.

Source: From Brand Moments to Revenue: How Halfdays Drives Growth - with Liz Anthony, Chief of Staff on Marketing Operators.

Top episodes

1. 1. From Brand Moments to Revenue: How Halfdays Drives Growth - with Liz Anthony, Chief of Staff

   Marketing Operators

   Liz Anthony from Halfdays discusses driving growth by balancing brand and performance marketing while managing the operational complexities of a seasonal DTC brand.

2. 2. Ep 380: Streamlining Success – Outway's Taylor Fraser on Simplifying to Scale Ecommerce

   DTC Podcast

   Taylor Fraser of Outway shares insights on simplifying business processes and improving operations to facilitate scalable e-commerce growth.

3. 3. EP 44: Email & SMS Evolution: Adapting Strategy as Your Brand Scales

   Send It!

   Jimmy Kim and Chase Dimond discuss adapting email and SMS strategies and workflows to prevent operational bottlenecks as a brand scales.

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