Scaling Influencer Programs

Answer

Connor MacDonald and Cody Plofker discuss moving beyond reach to build cultural equity through real influencer partnerships.

Source: Creators Over Reach: How to Rewrite Your Influencer Marketing on Marketing Operators.

Top episodes

1. 1. Creators Over Reach: How to Rewrite Your Influencer Marketing

   Marketing Operators

   Connor MacDonald and Cody Plofker discuss moving beyond reach to build cultural equity through real influencer partnerships.

2. 2. E055: Meta's Conversion Lift Testing, AI in Creative, and Product Seeding for Scalable Growth

   Marketing Operators

   The hosts explore Meta conversion lift testing and strategies for scalable growth using performance-first influencer programs and product seeding.

3. 3. How We’re Iterating on Tentpole Campaigns & Structuring the Content Teams That Power Them

   Marketing Operators

   The team discusses structuring content teams, hiring for creative roles, and iterating on tentpole campaigns to support both brand and paid growth.

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