This episode explores how legacy brands like Lexus and growth brands pivot from buying reach to building cultural equity through influencer partnerships.
This episode explores how legacy brands like Lexus and growth brands pivot from buying reach to building cultural equity through influencer partnerships.
The hosts discuss scaling growth through product seeding and building performance-first influencer programs that balance organic KPIs with paid metrics.
Olivia Kory joins to discuss incrementality and how to use data multipliers to understand the true performance of influencer programs.