Focuses on 'Profit Velocity' as the missing metric for ecommerce growth, balancing spend levels and risk.
Focuses on 'Profit Velocity' as the missing metric for ecommerce growth, balancing spend levels and risk.
Discusses how to scale profit using the Profit Velocity KPI and finding the optimal ROAS.
Covers 7 business concepts including the intersection of Sales Velocity and Lifetime Gross Profit (LTGP).