Julie Spear and Jordan Ripley discuss the '2026 Measurement Crisis,' focusing on ad tech, measurement accuracy, and how duplicated attribution leads to lying media efficiency metrics.
Julie Spear and Jordan Ripley discuss the '2026 Measurement Crisis,' focusing on ad tech, measurement accuracy, and how duplicated attribution leads to lying media efficiency metrics.
DTC Podcast breaks down data from 540+ operators to explain why current revenue reporting is often misleading and how to properly plan and execute growth using better attribution.
Marcus Johnson and Nielsen's Alison Gensheimer discuss how advertisers are adapting measurement and attribution modeling in a shaky economy to better allocate budgets.