Sales And Marketing Alignment

Answer

Focuses on 2026 growth strategies, specifically highlighting the blind spots in B2B where sales and marketing teams fail to align on lead management.

Source: Kicking Off 2026 The Right Way on Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners.

Top episodes

1. 1. Kicking Off 2026 The Right Way

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   Focuses on 2026 growth strategies, specifically highlighting the blind spots in B2B where sales and marketing teams fail to align on lead management.

2. 2. Ep 552: How to Use Amazon as Part of a Unified Growth Strategy

   DTC Podcast

   Explores how to integrate Amazon into a broader growth strategy, emphasizing the synergy between different sales channels and marketing efforts.

3. 3. Thriving through a period of huge (but turbulent) growth with Geoff Atkinson of Overstock

   eCommerce MasterPlan

   Geoff Atkinson discusses managing rapid growth at Overstock through strategic alignment and cross-departmental coordination.

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