Rules-Based Advertising

Answer

Michael Erickson Facchin discusses metrics and strategies for Amazon PPC, including smart bidding and performance-based adjustments.

Source: The Secret Metrics for High Return on Amazon Advertising - Michael Erickson Facchin - Amazon Legends - Episode #333 on Amazon Legends Podcast.

Top episodes

1. 1. The Secret Metrics for High Return on Amazon Advertising - Michael Erickson Facchin - Amazon Legends - Episode #333

   Amazon Legends Podcast

   Michael Erickson Facchin discusses metrics and strategies for Amazon PPC, including smart bidding and performance-based adjustments.

2. 2. E205: Advanced Amazon PPC Strategies with Dave Bryant

   The EcomCrew Ecommerce Podcast

   Dave Bryant covers advanced Amazon PPC strategies including bid management and targeting options.

3. 3. E572: AI vs. Traditional Sellers - How Fast the Gap Is Growing

   The EcomCrew Ecommerce Podcast

   Focuses on the evolution of Amazon PPC, comparing traditional methods with modern AI-driven optimization and automation trends.

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