Dave interviews John LeBaron about Pattern's growth and their use of algorithmic bidding to optimize Amazon ad spend.
Dave interviews John LeBaron about Pattern's growth and their use of algorithmic bidding to optimize Amazon ad spend.
A data-driven look at $1.5B in spend to see if platform bid controls and ROAS-based bidding actually work.
A tactical breakdown of using Cost Caps as a control mechanism for scaling ad spend and maintaining profitability.