Tony Chopp analyzes $1.6B in ad spend to determine if platform bid controls and automated rules actually deliver the ROAS and scaling results they promise.
Tony Chopp analyzes $1.6B in ad spend to determine if platform bid controls and automated rules actually deliver the ROAS and scaling results they promise.
A deep dive into Cost Caps—a specific rules-based bidding strategy—explaining when and how to use them to acquire customers at a fixed cost.
Explores the strategic balance between campaign budgets and bid management to maximize Amazon advertising performance without overspending.