Roi Tracking For Influencers

Answer

Taylor Holiday and Richard Gaffin discuss the complexities of attribution and why traditional tracking often undercounts influencer impact.

Source: Why Forecasts are Bottlenecked by Creative Diversity on Ecommerce Playbook.

Top episodes

1. 1. Why Forecasts are Bottlenecked by Creative Diversity

   Ecommerce Playbook

   Taylor Holiday and Richard Gaffin discuss the complexities of attribution and why traditional tracking often undercounts influencer impact.

2. 2. Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale)

   eCommerce Fastlane

   A deep dive into the product-for-post model and how to properly track sales and ROI when scaling micro-influencer campaigns.

3. 3. Jeremiah Prummer: Maximising Attribution

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Explores post-purchase surveys and MightyScout for tracking organic influencer mentions and improving attribution accuracy.

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