Roi Optimization

Answer

Taylor Holiday and Andrew Faris debate Meta cost controls based on a study of $1.5 billion in ad spend, focusing on how Min ROAS and bid strategies impact performance.

Source: Taylor and Andrew Debate Cost Controls (We Ran the Numbers) on Ecommerce Playbook.

Top episodes

1. 1. Taylor and Andrew Debate Cost Controls (We Ran the Numbers)

   Ecommerce Playbook

   Taylor Holiday and Andrew Faris debate Meta cost controls based on a study of $1.5 billion in ad spend, focusing on how Min ROAS and bid strategies impact performance.

2. 2. 5 Meta Ads Features You SHOULD Be Using (And 3 You Should Be Testing)

   The Andrew Faris Podcast

   Andrew Faris breaks down 5 essential Meta Ads features and 3 to test, with a specific focus on setting and optimizing target ROAS for better ad delivery.

3. 3. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Host Eric Dyck and guest Constantine Yurevich discuss the 'Marginal ROAS Revolution' and how to understand and optimize Meta's algorithm for better return.

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