Roi On Ad Spend

Answer

Simon Kruger discusses maximizing ROAS on Shopify, common advertising mistakes, and the importance of first-party tracking for accurate data.

Source: How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307) on Ecommerce Coffee Break.

Top episodes

1. 1. How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307)

   Ecommerce Coffee Break

   Simon Kruger discusses maximizing ROAS on Shopify, common advertising mistakes, and the importance of first-party tracking for accurate data.

2. 2. Ecommerce: The Metrics That Mislead Ecommerce Brands

   Ecommerce: The Hammersley Brothers

   Mark and Ian Hammersley break down dangerous ecommerce metrics, specifically detailing why Return on Ad Spend (ROAS) can be a misleading metric for scaling.

3. 3. Optimising your Ad Spend across Google, Facebook, TikTok and Other Channels with Anatoliy Labinskiy from GSM Growth

   How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

   Anatoliy Labinskiy explains how to allocate ad spend across multiple channels (Google, Facebook, TikTok) to optimize performance and return.

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