Roi On Ad Spend

Answer

Mark and Ian Hammersley critique popular ecommerce metrics, specifically focusing on why chasing high ROAS can be misleading and potentially damaging to a brand's actual profitability.

Source: Ecommerce: The Metrics That Mislead Ecommerce Brands on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: The Metrics That Mislead Ecommerce Brands

   Ecommerce: The Hammersley Brothers

   Mark and Ian Hammersley critique popular ecommerce metrics, specifically focusing on why chasing high ROAS can be misleading and potentially damaging to a brand's actual profitability.

2. 2. Ecommerce: Why Your Ads Stop Scaling — And What to Do About It

   Ecommerce: The Hammersley Brothers

   This episode explores why ad scaling often fails, highlighting the limitations of ROAS and how to identify if the ad creative or the website is the bottleneck.

3. 3. E572: AI vs. Traditional Sellers - How Fast the Gap Is Growing

   The EcomCrew Ecommerce Podcast

   Julian Timings discusses the evolution of Amazon PPC, the gap between AI and traditional sellers, and optimizing campaigns for better TACOS and ROAS in the current landscape.

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