Roi On Ad Spend

Answer

Simon Kruger joins the show to discuss maximizing ROAS on Shopify, covering tracking setups and common pitfalls in measuring ad performance.

Source: How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307) on Ecommerce Coffee Break.

Top episodes

1. 1. How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307)

   Ecommerce Coffee Break

   Simon Kruger joins the show to discuss maximizing ROAS on Shopify, covering tracking setups and common pitfalls in measuring ad performance.

2. 2. Ecommerce: The Metrics That Mislead Ecommerce Brands

   Ecommerce: The Hammersley Brothers

   A deep dive into misleading ecommerce metrics, specifically focusing on why standard ROAS targets can be dangerous for business health.

3. 3. Why Your ROAS Target Is Killing Your Business (And How to Fix It)

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Explains why traditional ROAS targets might be harming your growth and how to align your ad spend with actual business profitability and LTV.

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