Roi Of Marketing Efforts

Answer

Connor Dault (CMO of Grüns) discusses growth levers, moving beyond basic ROAS, and measuring the health of marketing efforts for high-growth DTC brands.

Source: Unlocking Growth Levers with Connor Dault, CMO of Fast-Growth DTC Supplement Brand Gruns on Marketing Operators.

Top episodes

1. 1. Unlocking Growth Levers with Connor Dault, CMO of Fast-Growth DTC Supplement Brand Gruns

   Marketing Operators

   Connor Dault (CMO of Grüns) discusses growth levers, moving beyond basic ROAS, and measuring the health of marketing efforts for high-growth DTC brands.

2. 2. Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Discusses how marketers are adapting measurement approaches and prioritizing ROI-driven activities amidst economic shifts and budget constraints.

3. 3. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Explores the 'Marginal ROAS Revolution' and how to use data and algorithms to understand the true effectiveness of marketing spend on platforms like Meta.

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