This episode focuses on providing a holistic view of business metrics to help entrepreneurs understand the true ROI of their marketing efforts and improve efficiencies.
This episode focuses on providing a holistic view of business metrics to help entrepreneurs understand the true ROI of their marketing efforts and improve efficiencies.
Dave Levett discusses why ROAS might be a 'myth' and explores better ways to measure the true impact and return of marketing investments in eCommerce.
A deep dive into measuring incrementality and the effectiveness of Retail Media Networks, focusing on how to prove the value of marketing spend.