Roi Of Marketing Efforts

Answer

Dave Levett discusses why Return on Ad Spend (ROAS) can be a misleading metric for eCommerce success and how to better measure marketing impact.

Source: Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce. on eCommerce Australia.

Top episodes

1. 1. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

   eCommerce Australia

   Dave Levett discusses why Return on Ad Spend (ROAS) can be a misleading metric for eCommerce success and how to better measure marketing impact.

2. 2. Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Nielsen experts discuss how to adapt marketing measurement and prioritize ROI during economic shifts and budget constraints.

3. 3. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich explores 'Marginal ROAS' and how to use marketing intelligence platforms to automate budget allocation for maximum profitability.

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