Roi Of Marketing Efforts

Answer

Dave Levett challenges traditional views on ROAS, arguing it can be a vanity metric that masks true marketing performance.

Source: Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce. on eCommerce Australia.

Top episodes

1. 1. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

   eCommerce Australia

   Dave Levett challenges traditional views on ROAS, arguing it can be a vanity metric that masks true marketing performance.

2. 2. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

   Ecommerce Braintrust

   Experts discuss measuring incrementality in retail media and how to determine if marketing spend is actually driving new sales.

3. 3. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Explores the concept of 'Marginal ROAS' and how Meta's algorithm impacts the actual return on investment for marketing spend.

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