Roi Of Influencer Marketing

Answer

Brett Owens discusses myths and truths of influencer marketing, specifically focusing on measuring ROI and profitability for Shopify stores.

Source: Influencer Marketing: Uncovering The Myths & The Truths - with Brett Owens on Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners.

Top episodes

1. 1. Influencer Marketing: Uncovering The Myths & The Truths - with Brett Owens

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   Brett Owens discusses myths and truths of influencer marketing, specifically focusing on measuring ROI and profitability for Shopify stores.

2. 2. Why Unilever Moved 50% Of Ad Budget To Micro-Influencers (And How Shopify Brands Can Copy This)

   eCommerce Fastlane

   Explores Unilever's shift to micro-influencers and how Shopify brands can achieve better ROI through authentic recommendations over paid ads.

3. 3. Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Discusses the complexities of the creator economy, focusing on measuring campaign impact and the rise of nano-influencers.

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