Roi Of Content Marketing

Answer

Jim Huffman and Craig Swanson discuss launching startups and deep dive into measuring and achieving actual ROI in content marketing versus just reporting on it.

Source: Launching 10 Startups in 6 Weeks with 3-Time Founder, Craig Swanson (#147) on The Shopify Growth Show.

Top episodes

1. 1. Launching 10 Startups in 6 Weeks with 3-Time Founder, Craig Swanson (#147)

   The Shopify Growth Show

   Jim Huffman and Craig Swanson discuss launching startups and deep dive into measuring and achieving actual ROI in content marketing versus just reporting on it.

2. 2. CREATIVE CONTENT STRATEGIES FOR AMZ: IMPROVE CTR AND DRIVE CONVERSIONS

   The Seller's Edge

   Andrew Morgans shares insights on creative content strategies for Amazon, focusing on storytelling and brand messaging to drive conversions and ROI.

3. 3. Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail

   Retail Remix

   Ilene Richardson discusses the balance between brand and demand marketing, emphasizing the need to measure ROI to optimize content investments.

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