Roi Of Content Marketing

Answer

Jim Huffman and Craig Swanson discuss building startups and tracking content marketing ROI to ensure growth efforts actually pay off.

Source: Launching 10 Startups in 6 Weeks with 3-Time Founder, Craig Swanson (#147) on The Shopify Growth Show.

Top episodes

1. 1. Launching 10 Startups in 6 Weeks with 3-Time Founder, Craig Swanson (#147)

   The Shopify Growth Show

   Jim Huffman and Craig Swanson discuss building startups and tracking content marketing ROI to ensure growth efforts actually pay off.

2. 2. Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail

   Retail Remix

   Ilene Richardson explores the duality of brand versus demand marketing and how to measure content ROI in modern retail contexts.

3. 3. Hustle Exec: Ecommerce Firms Should Acquire Content Providers

   Ecommerce Conversations

   Adam Ryan, former president of The Hustle, discusses why ecommerce firms should acquire content providers and how to measure content investment returns.

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