Roi Of Content Marketing

Answer

Explores how to structure content teams and create iterate-ready campaigns that drive both brand identity and performance marketing results.

Source: How We’re Iterating on Tentpole Campaigns & Structuring the Content Teams That Power Them on Marketing Operators.

Top episodes

1. 1. How We’re Iterating on Tentpole Campaigns & Structuring the Content Teams That Power Them

   Marketing Operators

   Explores how to structure content teams and create iterate-ready campaigns that drive both brand identity and performance marketing results.

2. 2. E047: Blending Brand Identity with Performance Marketing at the Highest Level

   Marketing Operators

   A case study on HexClad's high-level marketing, discussing how to blend brand-building content with performance-driven ROI.

3. 3. E020: Twitter Deep Dive - Media Buying, Retargeting & Is There A Place For Cheap Content?

   Marketing Operators

   A deep dive into creative diversity, retargeting, and the value/ROI of different types of content (including 'cheap content') in the marketing mix.

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