Taylor and Andrew discuss the overload of information AI brings to ecommerce and the difficulty of making clear business decisions amid diverging forecasts.
Taylor and Andrew discuss the overload of information AI brings to ecommerce and the difficulty of making clear business decisions amid diverging forecasts.
A discussion on 'Software-Enabled Agencies' and how the shift towards software-driven growth teams fundamentally changes the financial and operational structure of ecommerce.
Focuses on operationalizing incrementality tests to ensure marketing actions result in actual profit rather than just data points.