Roi Measurement For Influencers

Answer

Marcus Johnson and guests discuss creator monetization, the shift toward nano-influencers, and the specific challenges of measuring influencer campaign ROI.

Source: Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Marcus Johnson and guests discuss creator monetization, the shift toward nano-influencers, and the specific challenges of measuring influencer campaign ROI.

2. 2. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

   Marketing Operators

   Haus CMO Olivia Kory joins the hosts to discuss incrementality, automation, and modeling ROAS and performance for influencer campaigns.

3. 3. Creators Over Reach: How to Rewrite Your Influencer Marketing

   Marketing Operators

   The hosts discuss moving beyond reach to focus on cultural equity and modeling influencer performance through ROAS and incrementality.

← Search again on AskThePods