Ciara Stokeland joins the show to provide a new framework for evaluating and improving ROI across all business activities, not just ad spend.
Ciara Stokeland joins the show to provide a new framework for evaluating and improving ROI across all business activities, not just ad spend.
Explores the 'Marginal ROAS Revolution' and how to use attribution models and Meta's algorithm to improve the efficiency of every dollar invested in advertising.
Teaches brands to think like a CFO by moving away from simple ROAS toward ROIC to better understand and improve the true profitability of business investments.