Ciara Stokeland joins the show to flip the ROI conundrum on its head, offering a fresh perspective on measuring and achieving return on investment for business activities.
Ciara Stokeland joins the show to flip the ROI conundrum on its head, offering a fresh perspective on measuring and achieving return on investment for business activities.
Taylor and Luke explore the nuances of marketing incrementality and how to measure true marketing effectiveness and ROI improvement.
Learn why ROAS is a poor guiding metric and how thinking like a CFO about Return on Invested Capital (ROIC) can improve your business's overall profitability.