Roi Improvement

Answer

Ciara Stokeland joins the show to discuss a new approach to measuring and achieving ROI, moving beyond just fiscal spend to evaluate time and resources.

Source: 183. Frustrated by wasting time and money? A new approach for getting ROI on The Ecommerce Roadmap.

Top episodes

1. 1. 183. Frustrated by wasting time and money? A new approach for getting ROI

   The Ecommerce Roadmap

   Ciara Stokeland joins the show to discuss a new approach to measuring and achieving ROI, moving beyond just fiscal spend to evaluate time and resources.

2. 2. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich discusses Marginal ROAS and how to optimize Meta's algorithm to improve returns on ad spend and business profitability.

3. 3. The 95-5 Rule: Why Your "Efficient" Marketing is Slowing Killing Your Brand

   eCommerce Evolution

   Preston Rutherford (Chubbies co-founder) reveals why focusing solely on 'efficient' ROAS can kill a brand and how to properly measure the incremental impact of marketing.

← Search again on AskThePods