Roi Analysis For Marketing Channels

Answer

Deep dive into modern marketing measurement, focusing on incremental ROAS (iROAS) and why traditional platform metrics fail to show true channel value.

Source: The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth on Ecommerce Playbook.

Top episodes

1. 1. The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth

   Ecommerce Playbook

   Deep dive into modern marketing measurement, focusing on incremental ROAS (iROAS) and why traditional platform metrics fail to show true channel value.

2. 2. Scaling Success: From Startup to IPO with Eric Eden

   Firing The Man

   Marketing expert Eric Eden shares strategies for scaling brands from startup to IPO, with a focus on analyzing channel-specific ROI to guide investment.

3. 3. Bonus: Rethinking Profitability: How to Market Like an Investment Banker with Bradley Keefer from Keen

   DTC Podcast

   Explores marketing as a financial investment, moving beyond basic ROAS to evaluate the true profitability and return of different marketing efforts.

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