Roi Analysis

Answer

Richard and Taylor discuss moving beyond ROAS to use ROIC for measuring the impact of ad spend on the entire business's profitability.

Source: Learn to Media Buy Like a CFO on Ecommerce Playbook.

Top episodes

1. 1. Learn to Media Buy Like a CFO

   Ecommerce Playbook

   Richard and Taylor discuss moving beyond ROAS to use ROIC for measuring the impact of ad spend on the entire business's profitability.

2. 2. Why Your 3x ROAS Might Still Be Losing You Money — Matt Raminick | What Vanity Metrics Hide, Why Profitability Beats Revenue, What Numbers Actually Drive Profit, Why MER Measures True Growth, Why Forecasting Beats Dashboards (#462)

   Ecommerce Coffee Break

   Explores why high ROAS can be a vanity metric and how to use forecasting and ROIC to measure true business growth and profitability.

3. 3. Predict Customer Value in Real Time with AI

   Ecommerce Playbook

   Taylor and Richard discuss using AI to predict customer lifetime value as a component of sophisticated ROI and capital analysis.

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