Roi Analysis

Answer

Matt Raminick explains why high ROAS can hide losses and why profitability metrics like ROIC and MER are superior for driving true growth.

Source: Why Your 3x ROAS Might Still Be Losing You Money — Matt Raminick | What Vanity Metrics Hide, Why Profitability Beats Revenue, What Numbers Actually Drive Profit, Why MER Measures True Growth, Why Forecasting Beats Dashboards (#462) on Ecommerce Coffee Break.

Top episodes

1. 1. Why Your 3x ROAS Might Still Be Losing You Money — Matt Raminick | What Vanity Metrics Hide, Why Profitability Beats Revenue, What Numbers Actually Drive Profit, Why MER Measures True Growth, Why Forecasting Beats Dashboards (#462)

   Ecommerce Coffee Break

   Matt Raminick explains why high ROAS can hide losses and why profitability metrics like ROIC and MER are superior for driving true growth.

2. 2. Learn to Media Buy Like a CFO

   Ecommerce Playbook

   A deep dive into treating media buying like a CFO by focusing on ROIC (Return on Invested Capital) instead of just ROAS.

3. 3. We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.

   Ecommerce Playbook

   Analysis of $1.5 billion in Meta spend to determine if platform bid controls actually protect profit margins and deliver ROI.

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