Roi

Answer

Explores why ROAS is a poor metric for CFOs and introduces ROIC as a superior measure of profitability for ecommerce investments.

Source: Learn to Media Buy Like a CFO on Ecommerce Playbook.

Top episodes

1. 1. Learn to Media Buy Like a CFO

   Ecommerce Playbook

   Explores why ROAS is a poor metric for CFOs and introduces ROIC as a superior measure of profitability for ecommerce investments.

2. 2. E529: What Is Mike Looking For In His Next Business?

   The EcomCrew Ecommerce Podcast

   Mike and Dave discuss the criteria for acquiring or starting new businesses, emphasizing ROI and profitability in Amazon FBA.

3. 3. 5 Levers Drive CAC, Says Ad Pro

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