Roas Vs Mer

Top 3 podcast episodes answering this question on AskThePods · ROAS vs. MER for e-commerce.

Answer

Nik Sharma answers listener questions about navigating customer acquisition and budget optimization for 2025.

Source: S10 E7: Listener Mailbag: Adventures in Customer Acquisition on Limited Supply.

Top episodes

  1. 1. S10 E7: Listener Mailbag: Adventures in Customer Acquisition

    Limited Supply

    Nik Sharma answers listener questions about navigating customer acquisition and budget optimization for 2025.

  2. 2. The Secret to Smarter Budget Allocation

    Ecommerce Playbook

    A deep dive into incrementality and how to set channel-level ROAS targets based on total business MER (AMER) goals.

  3. 3. How to Design Your Ecommerce Forecast (3 Rules)

    Ecommerce Playbook

    This episode covers e-commerce forecasting and unit economics, including the use of blended metrics like MER.

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