Connor Rolain and Cody Plofker dive into the complexities of attribution and measurement, focusing on how marketers define success beyond basic platform metrics.
Connor Rolain and Cody Plofker dive into the complexities of attribution and measurement, focusing on how marketers define success beyond basic platform metrics.
The team discusses modern measurement strategies for DTC brands, moving beyond simple click-based attribution toward holistic brand tracking and incrementality.
A deep dive into launching new channels and establishing the measurement frameworks needed to understand their true incremental value.