Roas Optimization

Answer

Richard and Luke Austin discuss why daily ad tweaks are counterproductive and how to set strategic ROAS targets in Google Ads based on incrementality.

Source: Daily Ad Tweaks Are Wasting Your Budget on Ecommerce Playbook.

Top episodes

1. 1. Daily Ad Tweaks Are Wasting Your Budget

   Ecommerce Playbook

   Richard and Luke Austin discuss why daily ad tweaks are counterproductive and how to set strategic ROAS targets in Google Ads based on incrementality.

2. 2. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich explores the 'Marginal ROAS Revolution,' explaining why chasing average ROAS can hurt profitability and how to optimize for incremental returns.

3. 3. Debunking Cost Control Myths: My budget isn't spending

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Cody and Taylor demystify Meta cost controls, specifically minimum ROAS and bid caps, to help brands scale while maintaining efficiency.

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