Roas Management

Answer

Andrew Faris debunks myths around cost caps and discusses the intricacies of budget management and ROAS targets in modern advertising.

Source: Cost Caps Are Too Volatile (And 6 Other Myths You Should Stop Believing) on The Andrew Faris Podcast.

Top episodes

1. 1. Cost Caps Are Too Volatile (And 6 Other Myths You Should Stop Believing)

   The Andrew Faris Podcast

   Andrew Faris debunks myths around cost caps and discusses the intricacies of budget management and ROAS targets in modern advertising.

2. 2. Why Your ROAS Target Is Killing Your Business (And How to Fix It)

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   A deep dive into setting ROAS targets that align with your financial model, LTV, and customer acquisition goals to ensure profitable growth.

3. 3. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Explores the 'Marginal ROAS Revolution,' focusing on how to automate budget allocation and understand the true return on the next dollar spent.

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