Roas Limitations

Answer

Covers the limitations of traditional ROAS and the implementation of incremental ROAS (iROAS) to solve performance evaluation problems.

Source: Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS

   Behind the Numbers: an EMARKETER Podcast

   Covers the limitations of traditional ROAS and the implementation of incremental ROAS (iROAS) to solve performance evaluation problems.

2. 2. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Introduces the concept of 'ROAS Jail'—a state where brands are stuck in inefficient, short-term growth due to over-reliance on a single metric.

3. 3. Why Your ROAS Target Is Killing Your Business (And How to Fix It)

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Discusses how incorrect ROAS targets can tank a business and why chasing high ROAS often yields lower top-line and bottom-line profit.

← Search again on AskThePods