Roas Jail

Answer

The hosts discuss Meta updates, attribution models, and the pitfalls of relying on platform-reported ROAS, touching on current ad performance challenges.

Source: E025: Founder Mode, Gift With Purchases & Our Takes On The Latest Meta Updates on Marketing Operators.

Top episodes

1. 1. E025: Founder Mode, Gift With Purchases & Our Takes On The Latest Meta Updates

   Marketing Operators

   The hosts discuss Meta updates, attribution models, and the pitfalls of relying on platform-reported ROAS, touching on current ad performance challenges.

2. 2. E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads

   Marketing Operators

   Detailed look at ad creative anatomy and analytics, focusing on how to scale spend confidently using AI tools instead of just platform ROAS.

3. 3. 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

   Marketing Operators

   A playbook for identifying the true incremental value of ad spend beyond what platform ROAS suggests.

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