Discusses how to navigate market and platform volatility on Meta and Google, focusing on maintaining performance when ROAS is fluctuating due to external factors.
Discusses how to navigate market and platform volatility on Meta and Google, focusing on maintaining performance when ROAS is fluctuating due to external factors.
Explains why daily ad tweaks are counterproductive and how to manage inconsistent performance/fluctuations through better bid and budget alignment.
Introduces the Creative Demand Model to combat ROAS degradation and spend fluctuations as Q4 competition increases.