Roas Decline

Answer

Richard Gaffin and Luke Austin analyze CTC’s Creative Demand Model, focusing on why brands experience ROAS degradation and spend decline.

Source: The Best (& Worst) Creative Demand Scores We’ve Seen for Brands on Ecommerce Playbook.

Top episodes

1. 1. The Best (& Worst) Creative Demand Scores We’ve Seen for Brands

   Ecommerce Playbook

   Richard Gaffin and Luke Austin analyze CTC’s Creative Demand Model, focusing on why brands experience ROAS degradation and spend decline.

2. 2. Amazon Advertising Getting More Expensive??

   The Seller's Edge

   Examines the phenomenon of increasing Amazon ad spend alongside declining ROAS, offering strategies to crack the code on growth.

3. 3. What 53,000 Ads Reveal About Meta’s Andromeda Algorithm

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   An analysis of 53,000 ads revealing how Meta’s 'Andromeda' algorithm impacts ROAS and return on spend.

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