Roas Decline

Answer

Richard Gaffin and Luke Austin discuss 'ROAS degradation' as a core pain point and unveil a model to track scaling efficiency.

Source: The Best (& Worst) Creative Demand Scores We’ve Seen for Brands on Ecommerce Playbook.

Top episodes

1. 1. The Best (& Worst) Creative Demand Scores We’ve Seen for Brands

   Ecommerce Playbook

   Richard Gaffin and Luke Austin discuss 'ROAS degradation' as a core pain point and unveil a model to track scaling efficiency.

2. 2. How our Prophit System Forecasts Creative Volume

   Ecommerce Playbook

   A deep dive into why brands see ROAS drop as they scale spend and how to forecast creative volume to stabilize performance.

3. 3. State of the Industry - First Half of 2024 Recap

   Ecommerce Playbook

   A state-of-the-industry recap discussing significant ROAS drops observed across the DTC sector in 2024.

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