Roas Decline

Answer

Richard Gaffin and Luke Austin discuss 'ROAS degradation' as a primary pain point for brands and introduce the Creative Demand Model to combat it.

Source: The Best (& Worst) Creative Demand Scores We’ve Seen for Brands on Ecommerce Playbook.

Top episodes

1. 1. The Best (& Worst) Creative Demand Scores We’ve Seen for Brands

   Ecommerce Playbook

   Richard Gaffin and Luke Austin discuss 'ROAS degradation' as a primary pain point for brands and introduce the Creative Demand Model to combat it.

2. 2. How our Prophit System Forecasts Creative Volume

   Ecommerce Playbook

   An analysis of a brand experiencing a 20% ROAS drop despite increased spend, focusing on how to operationalize creative production to stabilize growth.

3. 3. State of the Industry - First Half of 2024 Recap

   Ecommerce Playbook

   A 2024 industry recap analyzing ROAS drops of 7-15% across brands and discussing the long-term sustainability of decreasing efficiency.

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