Roas Decline

Answer

Richard Gaffin and Luke Austin discuss the 'Creative Demand Model' and address ROAS degradation as a primary pain point for scaling brands.

Source: The Best (& Worst) Creative Demand Scores We’ve Seen for Brands on Ecommerce Playbook.

Top episodes

1. 1. The Best (& Worst) Creative Demand Scores We’ve Seen for Brands

   Ecommerce Playbook

   Richard Gaffin and Luke Austin discuss the 'Creative Demand Model' and address ROAS degradation as a primary pain point for scaling brands.

2. 2. How our Prophit System Forecasts Creative Volume

   Ecommerce Playbook

   A deep dive into forecasting creative volume using the Prophit System, featuring a case study on managing a 20% ROAS drop during scaling.

3. 3. What 53,000 Ads Reveal About Meta’s Andromeda Algorithm

   Ecommerce Playbook

   An analysis of Meta’s Andromeda algorithm and its impact on ad delivery, featuring data on ROAS drops in static vs. video creative.

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