Roas Benchmarks

Answer

Kiri Masters discusses how brands use ROAS as a standard for retail media allocation across different platforms.

Source: “Retail Media is a Direct Channel to the Shopper” (Feat. Kiri Masters, Acadia) on Future Commerce.

Top episodes

1. 1. “Retail Media is a Direct Channel to the Shopper” (Feat. Kiri Masters, Acadia)

   Future Commerce

   Kiri Masters discusses how brands use ROAS as a standard for retail media allocation across different platforms.

2. 2. Why Your ROAS Target Is Killing Your Business (And How to Fix It)

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   An exploration of how to set ROAS targets based on financial models and LTV data rather than arbitrary benchmarks.

3. 3. Daily Ad Tweaks Are Wasting Your Budget

   Ecommerce Playbook

   Luke Austin explains setting ROAS targets in Google Ads based on incrementality tests rather than static benchmarks.

← Search again on AskThePods