Roas Analysis

Answer

Focuses on Incremental ROAS (iROAS), exploring why traditional metrics fail and how to use incrementality to measure true advertising impact.

Source: Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS

   Behind the Numbers: an EMARKETER Podcast

   Focuses on Incremental ROAS (iROAS), exploring why traditional metrics fail and how to use incrementality to measure true advertising impact.

2. 2. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Discusses the 'Marginal ROAS Revolution,' focusing on budget allocation, diminishing returns, and how to analyze performance beyond surface-level metrics on Meta.

3. 3. The Best (& Worst) Creative Demand Scores We’ve Seen for Brands

   Ecommerce Playbook

   Introduces a Creative Demand Model to analyze and predict ROAS degradation and spend efficiency as brands scale, particularly heading into Q4.

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