Roas Agnosticism

Top 3 podcast episodes answering this question on AskThePods · adopting a roas agnostic marketing strategy.

Answer

Dave Levett breaks down why ROAS is a 'myth' and a 'bullshit metric,' arguing that it is one of the most misconstrued figures in eCommerce marketing.

Source: Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce. on eCommerce Australia.

Top episodes

  1. 1. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

    eCommerce Australia

    Dave Levett breaks down why ROAS is a 'myth' and a 'bullshit metric,' arguing that it is one of the most misconstrued figures in eCommerce marketing.

  2. 2. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

    DTC Podcast

    Constantine Yurevich explains why average ROAS is misleading and introduces marginal ROAS as a superior metric for determining true profitability.

  3. 3. The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth

    Ecommerce Playbook

    Luke Austin discusses 'incremental ROAS' (iROAS) and why brands must look beyond platform-reported numbers to understand actual capital allocation and revenue.

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