Roas Agnosticism

Answer

Explores為什麼 marginal ROAS Matters more than average ROAS and how to align Meta's algorithm with actual business profit goals.

Source: Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Explores為什麼 marginal ROAS Matters more than average ROAS and how to align Meta's algorithm with actual business profit goals.

2. 2. The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth

   Ecommerce Playbook

   Luke Austin breaks down the 'Measurement Gap' and why platform-reported ROAS is often a misleading story rather than business truth.

3. 3. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Discusses 'ROAS Jail'—the trap of focusing solely on ROAS—and how to move toward demand generation principles that drive long-term growth.

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