Roas Agnosticism

Answer

Explores why average ROAS is misleading and promotes 'marginal ROAS' to understand the true impact of incremental ad spend on profitability.

Source: Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Explores why average ROAS is misleading and promotes 'marginal ROAS' to understand the true impact of incremental ad spend on profitability.

2. 2. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

   eCommerce Australia

   A provocative look at why ROAS is considered a 'myth' and a 'bullshit metric' that misleads ecommerce marketers, favoring deeper business health metrics instead.

3. 3. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Discusses the 'ROAS Jail' phenomenon and how to transition from short-term ROAS targets to long-term demand generation and brand growth.

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