Jim Huffman and guest discuss using AI tools to navigate marketing challenges, including how to interpret rising customer acquisition costs.
Jim Huffman and guest discuss using AI tools to navigate marketing challenges, including how to interpret rising customer acquisition costs.
Analysis of 2025 e-commerce data from over 1,000 DTC brands, focusing on spend, revenue, and rising CAC trends.
Taylor and Tony Chopp discuss Google's PMax and how to manage ad spend and CAC targets in a shifting digital advertising landscape.