Rising Cacs

Answer

Yonathan and Jim discuss scaling Shopify brands using AI and why rising CAC can be acceptable if lifetime value increases simultaneously.

Source: 11 AI Tools We're Using to Grow Our Clients & Our Own Brands (#174) on The Shopify Growth Show.

Top episodes

1. 1. 11 AI Tools We're Using to Grow Our Clients & Our Own Brands (#174)

   The Shopify Growth Show

   Yonathan and Jim discuss scaling Shopify brands using AI and why rising CAC can be acceptable if lifetime value increases simultaneously.

2. 2. 2025 Ecommerce Data Exposed: DTC Spend, Revenue & Platform Trends

   OPERATORS

   A deep dive into data from 1,000+ DTC brands, analyzing how rising CACs impacted spend and revenue platform-wide in the most recent fiscal year.

3. 3. Successful Leadership Requires Passion AND Discipline (feat. Jeremy Cai, Italic)

   Future Commerce

   Jeremy Cai (Italic) discusses the future of DTC, leadership discipline, and the dangers of exploding customer acquisition costs in the modern market.

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