Jim Huffman and Yonathan discuss AI tools for marketing and address why a rising CAC isn't necessarily a negative signal if LTV is also increasing.
Jim Huffman and Yonathan discuss AI tools for marketing and address why a rising CAC isn't necessarily a negative signal if LTV is also increasing.
An exploration of how to forecast and manage customer acquisition costs when they are expected to rise due to market uncertainty.
Industry experts analyze 2025 DTC data, highlighting that CAC rose across the board and discussing the relationship between growth goals and rising acquisition costs.