Jim and Yonathan discuss how AI tools impact marketing and why a rising CAC might be acceptable if customer lifetime value is also increasing.
Jim and Yonathan discuss how AI tools impact marketing and why a rising CAC might be acceptable if customer lifetime value is also increasing.
An analysis of 2025 DTC data from 1,000+ brands, discussing widespread CAC increases and platform trends.
A deep dive into forecasting and managing rising customer acquisition costs during periods of economic uncertainty.