Rfm Segmentation

Answer

Andrei Rebrov discusses using RFM as a foundational concept for customer segmentation and LTV prediction within subscription models.

Source: Subscription Pro on Growth, Churn, LTV on Ecommerce Conversations.

Top episodes

1. 1. Subscription Pro on Growth, Churn, LTV

   Ecommerce Conversations

   Andrei Rebrov discusses using RFM as a foundational concept for customer segmentation and LTV prediction within subscription models.

2. 2. RETENTION GURU, Jimmy Kim "How to Turn Your Shopify List Into a Profit Machine"

   Shopify1Percent

   Jimmy Kim explains how RFM analysis (Recency, Frequency, Monetary value) simplifies segmentation to drive repeat orders and retention.

3. 3. EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales in eCom Email and SMS Marketing

   Send It!

   Retention experts discuss RFM modeling and segmentation secrets to reduce churn and target high-value customers.

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