Rfm Segmentation

Answer

Will Laurenson explains how D2C businesses can model Customer LTV using RFM (Recency, Frequency, Monetary) segmentation to drive value.

Source: 3 Segments to Model Your Customer’s LTV | Will Laurenson | Customers Who Click on Honest Ecommerce.

Top episodes

1. 1. 3 Segments to Model Your Customer’s LTV | Will Laurenson | Customers Who Click

   Honest Ecommerce

   Will Laurenson explains how D2C businesses can model Customer LTV using RFM (Recency, Frequency, Monetary) segmentation to drive value.

2. 2. Subscription Pro on Growth, Churn, LTV

   Ecommerce Conversations

   Scentbird co-founder Andrei Rebrov discusses churn, LTV, and the foundational role of RFM in identifying high-value customer segments.

3. 3. RETENTION GURU, Jimmy Kim "How to Turn Your Shopify List Into a Profit Machine"

   Shopify1Percent

   Retention expert Jimmy Kim explains how to use RFM analysis on Shopify to drive revenue through email and SMS automation.

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