Explores RFM segmentation secrets to reduce churn and boost sales in email and SMS marketing with Jimmy Kim and Chase Dimond.
Explores RFM segmentation secrets to reduce churn and boost sales in email and SMS marketing with Jimmy Kim and Chase Dimond.
Jimmy Kim discusses turning Shopify lists into profit machines using RFM analysis to unlock the power of email and SMS.
Andrei Rebrov discusses using RFM as a foundational concept for customer segmentation and LTV prediction in subscription models.