Rfm Modeling

Answer

Olipop's Steven Vigilante discusses scaling growth through MMM and customer segmentation strategies.

Source: Ep 120: Slashing Facebook Ads Budgets in Half and Growing 300% with Olipop Growth Marketer, Steven Vigilante on DTC Podcast.

Top episodes

1. 1. Ep 120: Slashing Facebook Ads Budgets in Half and Growing 300% with Olipop Growth Marketer, Steven Vigilante

   DTC Podcast

   Olipop's Steven Vigilante discusses scaling growth through MMM and customer segmentation strategies.

2. 2. Bonus: Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason Prowd

   DTC Podcast

   Lifetimely's Jason Prowd dives into cohort analysis, LTV, and the data that matters for DTC brands.

3. 3. Which Brands Will Win in 2024? w/Luke Austin

   Ecommerce Playbook

   Luke Austin discusses custom models for growth strategy and optimization scenarios for brands in 2024.

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