Rfm Modeling

Answer

Scott Needham and guests discuss advertising data analysis, focusing on MMM, CLTV, and advanced customer metrics for growth.

Source: Episode 238 - Expert Insights on Advertising, Data Analysis, and Business Growth with Youval Peltier and Andrew Tookey on The Smartest Amazon Seller.

Top episodes

1. 1. Episode 238 - Expert Insights on Advertising, Data Analysis, and Business Growth with Youval Peltier and Andrew Tookey

   The Smartest Amazon Seller

   Scott Needham and guests discuss advertising data analysis, focusing on MMM, CLTV, and advanced customer metrics for growth.

2. 2. Bonus: Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason Prowd

   DTC Podcast

   Jason Prowd from Lifetimely discusses using cohort analysis versus simple averages to understand customer behavior and retention.

3. 3. Ep 120: Slashing Facebook Ads Budgets in Half and Growing 300% with Olipop Growth Marketer, Steven Vigilante

   DTC Podcast

   Olipop's Steven Vigilante discusses slashing ad budgets while scaling through superior customer segmentation and modeling.

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