Rfm Modeling

Answer

Steven Vigilante of Olipop discusses scaling growth, marketing mix modeling, and utilizing customer segmentation to drive revenue and retention.

Source: Ep 120: Slashing Facebook Ads Budgets in Half and Growing 300% with Olipop Growth Marketer, Steven Vigilante on DTC Podcast.

Top episodes

1. 1. Ep 120: Slashing Facebook Ads Budgets in Half and Growing 300% with Olipop Growth Marketer, Steven Vigilante

   DTC Podcast

   Steven Vigilante of Olipop discusses scaling growth, marketing mix modeling, and utilizing customer segmentation to drive revenue and retention.

2. 2. Bonus: Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason Prowd

   DTC Podcast

   Jason Prowd from Lifetimely dives into cohort analysis, attribution modeling, and understanding the depth of customer relationships for DTC brands.

3. 3. The Profit Engine Explained: How It Works & What It Does

   Ecommerce Playbook

   Richard and Luke break down the 'Profit Engine,' focusing on four core models including retention and spending power to help DTC brands scale predictably.

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