Rfm Modeling

Answer

Will Laurenson discusses RFM modeling specifically as a tool for understanding customer lifetime value and segmentation for D2C businesses.

Source: 3 Segments to Model Your Customer’s LTV | Will Laurenson | Customers Who Click on Honest Ecommerce.

Top episodes

1. 1. 3 Segments to Model Your Customer’s LTV | Will Laurenson | Customers Who Click

   Honest Ecommerce

   Will Laurenson discusses RFM modeling specifically as a tool for understanding customer lifetime value and segmentation for D2C businesses.

2. 2. How to grow your Customer Lifetime Value | #058 Valentin Radu

   Ecommerce Coffee Break

   Valentin Radu shares how to improve customer lifetime value and retention using the RFM methodology to segment customer clusters.

3. 3. The Neuroscientist's Guide To Scale DTC: How Daniel Brady Turns Brain Science Into eCommerce Revenue

   Up Arrow Podcast

   Daniel Brady, a neuroscientist and data scientist, discusses using RFM analysis as a tool to better understand and organize customer data.

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