Revenue Per Session

Answer

Cody Plofker, Connor MacDonald, and Connor Rolain discuss their frameworks for ecommerce CRO, debating how to balance big swings versus incremental testing to improve conversion and revenue.

Source: Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework on Marketing Operators.

Top episodes

1. 1. Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework

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   Cody Plofker, Connor MacDonald, and Connor Rolain discuss their frameworks for ecommerce CRO, debating how to balance big swings versus incremental testing to improve conversion and revenue.

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