Revenue Per Session

Answer

The team explores their framework for A/B testing in ecommerce, debating how to run tests faster while maintaining statistical confidence to improve site performance.

Source: Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework on Marketing Operators.

Top episodes

1. 1. Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework

   Marketing Operators

   The team explores their framework for A/B testing in ecommerce, debating how to run tests faster while maintaining statistical confidence to improve site performance.

2. 2. E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes

   Marketing Operators

   A deep dive into how major DTC brands handle forecasting, covering cohort-based models, seasonality, and the pitfalls of over-forecasting.

3. 3. Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko

   Marketing Operators

   A recap of Black Friday/Cyber Monday strategies focusing on the data and forecasting behind ecommerce profit and media-mix diversification.

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