The hosts answer questions on marketing channel expansion, team building, and specifically how to re-forecast Q4 revenue with a pacing walkthrough.
The hosts answer questions on marketing channel expansion, team building, and specifically how to re-forecast Q4 revenue with a pacing walkthrough.
Beyond AI creative strategy, this episode dives into FP&A backgrounds and the specific process of building a business forecast.
Matt Bertulli joins to discuss scaling beyond Facebook and navigating channel spend forecasting to manage marketing budgets effectively.