Revenue Diversification

Answer

Richie Mashiko breaks down BFCM performance, focusing on media-mix diversification and the forecasting process behind ecommerce profit.

Source: Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko on Marketing Operators.

Top episodes

1. 1. Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko

   Marketing Operators

   Richie Mashiko breaks down BFCM performance, focusing on media-mix diversification and the forecasting process behind ecommerce profit.

2. 2. E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads

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   Matt Bertulli discusses whether Meta is still incremental and how to scale a brand by moving beyond Facebook ads to other paid media channels.

3. 3. E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More

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   A Q&A episode covering scaling new marketing channels, building teams, and finding new growth opportunities to diversify business reach.

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