Revenue Attribution

Answer

Co-Founder of Prescient AI Michael True discusses using Marketing Mix Modeling to solve attribution issues across multiple channels and connect offline sales to digital spend.

Source: Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424) on Ecommerce Coffee Break.

Top episodes

1. 1. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Co-Founder of Prescient AI Michael True discusses using Marketing Mix Modeling to solve attribution issues across multiple channels and connect offline sales to digital spend.

2. 2. Meta's Attribution Settings Don't Matter Anymore

   Ecommerce Playbook

   This episode critiques standard platform attribution and provides a framework for measuring true incremental ROAS across different ad platforms like Meta and Google.

3. 3. Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

   Honest Ecommerce

   Newton Baby CMO Aaron Zagha discusses the importance of having a clear attribution framework in place before scaling a brand's ad spend.

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