DTC Podcast guest Constantine Yurevich explains Marginal ROAS and how to analyze incremental revenue relative to ad spend within Meta's algorithm.
DTC Podcast guest Constantine Yurevich explains Marginal ROAS and how to analyze incremental revenue relative to ad spend within Meta's algorithm.
Ecommerce expert Andrew Faris shares strategies for 'P&L design' to increase margins through rigorous financial analysis of ecommerce operations.
The Hammersley brothers provide a framework for analyzing ecommerce data and financial metrics when sales growth becomes stagnant.