A deep dive into the PROPHIT system for 2025, focusing on how to forecast returning customer revenue using cohort-specific LTV models.
A deep dive into the PROPHIT system for 2025, focusing on how to forecast returning customer revenue using cohort-specific LTV models.
Focuses on building cash flow forecasts by breaking down expectations for returning customer revenue, AOV, and contribution margins.
Analyzes data from 67+ profitable brands to show how the size of an active customer file correlates directly to returning customer revenue.