Susie David Kenyon and Blake Drosh discuss strategies to manage the 'returns problem,' focusing on apparel-specific challenges and pre-purchase customer experience.
Susie David Kenyon and Blake Drosh discuss strategies to manage the 'returns problem,' focusing on apparel-specific challenges and pre-purchase customer experience.
Melissa Daniels explores how brands are adjusting return policies, the cost of free returns, and the logistical complexities of managing returns to maintain margins.
Hamish McKay joins the show to discuss reducing returns and missed upsells by revolutionizing post-purchase order changes and fixing errors before they ship.