Return On Experience (Roe)

Answer

Kate Fannin discusses shifting from traditional ROI to Return on Experience (ROE) in retail and branding.

Source: Kate Fannin: “We Should Measure ROE — Return on Experience” on Future Commerce.

Top episodes

1. 1. Kate Fannin: “We Should Measure ROE — Return on Experience”

   Future Commerce

   Kate Fannin discusses shifting from traditional ROI to Return on Experience (ROE) in retail and branding.

2. 2. What Makes Stores Worth Visiting?

   Future Commerce

   An exploration of physical retail and why measuring Return on Experience is essential for modern brands.

3. 3. The Hidden Ecommerce Revenue Killers Eating Your Margins with DJ Sprague

   Firing The Man

   DJ Sprague discusses revenue killers and the complexities of measuring returns in ecommerce.

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