Return On Experience (Roe)

Answer

Kate Fannin discusses why brands should measure Return on Experience (ROE) instead of just traditional ROI, focusing on the value of customer experiences.

Source: Kate Fannin: “We Should Measure ROE — Return on Experience” on Future Commerce.

Top episodes

1. 1. Kate Fannin: “We Should Measure ROE — Return on Experience”

   Future Commerce

   Kate Fannin discusses why brands should measure Return on Experience (ROE) instead of just traditional ROI, focusing on the value of customer experiences.

2. 2. What Makes Stores Worth Visiting?

   Future Commerce

   Retail expert Kate Fannin explores how leading brands redefine the store experience and why ROE is becoming a critical investment metric.

3. 3. Unlock Brand Growth With a Community Event Strategy

   Shopify Masters

   Gym+Coffee's Niall Horgan explains how a community-first event strategy drives growth and how to measure the 'return' on these experiences.

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