A 2024 update on Meta Ads, discussing how to handle rising costs and leverage machine learning for effective retargeting and acquisition.
A 2024 update on Meta Ads, discussing how to handle rising costs and leverage machine learning for effective retargeting and acquisition.
Meta’s Garrick Tiplady and Kitsch’s Yingying Kuang discuss scaling creative and media buying using AI, with a focus on modern retargeting strategies.
Identifies common 'spooky' mistakes in media buying and offers strategies for effective retargeting that maximizes post-click journey conversion.