Retailer Outreach

Answer

Kristen Pumphrey of P.F. Candle Co discusses the transition from selling at craft fairs to securing accounts with major national retailers.

Source: From Fairs to Big Retailers: How to Scale Your Craft on Shopify Masters.

Top episodes

1. 1. From Fairs to Big Retailers: How to Scale Your Craft

   Shopify Masters

   Kristen Pumphrey of P.F. Candle Co discusses the transition from selling at craft fairs to securing accounts with major national retailers.

2. 2. Ep 463: Lessons from Dr. Squatch’s Walmart Launch with Martin Forde

   DTC Podcast

   Martin Forde discusses the tactical execution of launching and managing a brand (Dr. Squatch) within a massive retailer like Walmart.

3. 3. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

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   Michael Fisher shares the strategy for expanding the brand Rotten from a single online product to over 1,000 physical retail locations.

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