Retail Media Strategy

Answer

Analysts discuss 2026 commerce media trends, specifically team restructuring and the launch of in-store retail media capabilities.

Source: The Great BTN Bake (Take) Off — Commerce Media Trends for 2026: Restructuring Teams and Hard Launching In-store Retail Media | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Great BTN Bake (Take) Off — Commerce Media Trends for 2026: Restructuring Teams and Hard Launching In-store Retail Media | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Analysts discuss 2026 commerce media trends, specifically team restructuring and the launch of in-store retail media capabilities.

2. 2. The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   Explores the next stage of retail media with a focus on in-store integration and the importance of cross-departmental strategic alignment.

3. 3. Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   A discussion on redefining commerce media through voter eyes, focusing on audience value, measurement strategy, and incrementality.

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