Retail Media Strategy

Answer

EMARKETER analyst Sarah Marzano examines the next stage of retail media, specifically focusing on the in-store unlock and scaling strategies for physical retail.

Source: The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   EMARKETER analyst Sarah Marzano examines the next stage of retail media, specifically focusing on the in-store unlock and scaling strategies for physical retail.

2. 2. A Modern Approach to Retail Allocation with Ross Walker & Damiano Ciarrocchi - Episode 345

   Ecommerce Braintrust

   A deep dive into modern retail media allocation, moving beyond simple revenue metrics to incrementality and holistic channel strategies.

3. 3. Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   Explores redefining commerce media through shopper eyes, focusing on off-site strategies, incrementality, and audience value with Roundel's Shawn McGahee.

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