Retail Media Strategy

Answer

A deep dive into in-store retail media networks, exploring physical retail advertising, growth constraints, and measurement strategies for brick-and-mortar.

Source: The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into in-store retail media networks, exploring physical retail advertising, growth constraints, and measurement strategies for brick-and-mortar.

2. 2. Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   Explores commerce media through shopper perspectives, focusing on audience value, off-site strategies, and measurement incrementality.

3. 3. A Modern Approach to Retail Allocation with Ross Walker & Damiano Ciarrocchi - Episode 345

   Ecommerce Braintrust

   Covers the evolution of retail media allocation, shifting from revenue-based to incrementality-focused strategies across various channels.

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