Julie Spear and Jordan Ripley discuss measuring retail media incrementality with experts Andrew Lipsman and Meghan Corroon.
Julie Spear and Jordan Ripley discuss measuring retail media incrementality with experts Andrew Lipsman and Meghan Corroon.
EMARKETER’s Sarah Marzano examines the next stage of retail media, focusing on the unlock of in-store advertising and physical retail networks.
Harvey Ma of Albertsons Media Collective discusses the evolution of retail media and data-driven creative in the grocery space.