Focuses on measuring the incrementality and effectiveness of Retail Media Networks with industry experts Andrew Lipsman and Meghan Corroon.
Focuses on measuring the incrementality and effectiveness of Retail Media Networks with industry experts Andrew Lipsman and Meghan Corroon.
Live discussion from Shoptalk covering retail media confessions, the evolution of RMNs, and the role of personalization and AI.
Explains the fundamentals of Retail Media Networks, why they are growing, and how retailers leverage first-party data for monetization.