Harvey Ma discusses how Albertsons Media Collective is spearheading the growth and evolution of retail media through technology and strategy.
Harvey Ma discusses how Albertsons Media Collective is spearheading the growth and evolution of retail media through technology and strategy.
A deep dive into why retailers are adopting media network models and how the opportunity is being quantified in the current market.
Experts discuss the intricacies of modern retail media allocation and how the shift from revenue-based to incrementality-based models represents an evolution.